FITCO – BUSINESS SALES PRESENTATION

Fitco is the official representative of Matrix Fitness in the state of Rio de Janeiro, Brazil, serving a high-end clientele with personalized gym equipment solutions. To support their direct-to-client sales strategy, I developed a commercial presentation tailored specifically for private customers looking to invest in home fitness. The catalog was designed to be both visually engaging and strategically structured, combining strong layout choices with clear messaging to highlight the benefits of Matrix products. Working within the brand’s visual identity, I created a presentation that aligns with Fitco’s premium positioning while ensuring clarity, consistency, and persuasive communication. The final result is a polished and effective piece that elevates the sales experience and reinforces the brand’s connection with its audience.